Murad Skincare Specialist
Intrinsic Aging
Make the “Fountain of Youth” a reality
For centuries, people across the world have been looking to prevent aging. Ponce de Leon, one of the sailors who traveled with Christopher Columbus, heard many stories about a magical water source that would keep people young and went on a voyage in search of it. Though he never found the “Fountain of Youth,” modern science shows us that water-in the form of hydrated cells-may indeed hold the key to age prevention.
Fending off water loss
Today we know more about Intrinsic Aging, the natural aging process, than ever. Scientific research has uncovered evidence that shows that age-related diseases and aging begin at the cellular level. As cells age, they no longer produce enough DNA to divide as quickly and completely as they once did. In addition, while some of our cells age, some do not. Whether cells age or not, all cells share one common link: they have less water.
Prevent aging at the cellular level
The aging signs you see in the mirror are a reflection of events taking place on a microscopic level within your cells. If you want to minimize the signs of aging-you need to supply your cells with the necessary building blocks. These include proteins or amino acids, fatty acids, lecithin, vitamins B and C and trace minerals. All of these nutrients help hydrate the cells and keep its defenses strong.
Water holds the key to age prevention
All Murad topical treatments and internal supplements are based on The Cellular Water Principle, a scientifically proven philosophy that keeps cells hydrated and improves barrier function with ingredients that keep your defenses strong. Ponce de Leon may not have found the Fountain of Youth he was looking for, but science has shown us that by following a diet rich in hydrating fruits and vegetables, and by incorporating The Cellular Water Principle into your life, you can achieve healthier, hydrated younger-looking skin and turn back the hands of time.







